Features and tRends

(May 23, 2008)

GENERATION GREEN

Marketing and Selling to Environmentally-Conscious Consumers

When reviewing the home industry trends of paramount importance, one cannot help but focus on the “green” movement. In fact, those consumers driving the eco-friendly movement will continue to expand in volume, influence and sheer spending power as they will encompass most facets of the U.S. population.

Steve Kleber will address this core demographic’s attitudinal traits, purchasing habits and motivating factors with presentations to attendees at the 2008 Remodeling Show in Baltimore, Md., and at the 2008 EcoHome Conference and Expo in Austin, Texas. Steve will also feature the effective marketing tactics and home product attributes essential for reaching and appealing to today’s ecologically-friendly consumers.

Contact Steve Kleber at sk@kleberandassociates.com or 770.518.1000 for insight on this home channel marketing phenomenon or more information about these and other upcoming presentations.

 


  <<Newer                                                                                                                            Older >>