The Chief Purchasing Officer (CPO) of the Home
(Oct. 2008)
The immense buying power and market influence of the home’s CPO is creating waves in the media and marketplace. Who exactly is the media and market maven? The woman. Introduced by K&A more than a year ago, today’s CPOs of the Home are not only revamping decision-making throughout the home marketplace (as they are responsible for an estimated 80 percent of all household related decisions), but they’re also changing their perception among industries predominately focused on men...
K&A Blog: Top 5 Ways to Win Now with Social Media
With the advent of the internet and the popularity of social networking sites...read more >>
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Tradeshow Report
GreenBuild 2008
(Nov. 2008)
With approximately 29,000 professionals in attendance at the new Boston Convention and Exhibition Center, the USGBC annual Greenbuild event nearly doubled in size from last year...
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