Making News

(July 2008)

Building Relationships in the Digital Age

 

More than ever, in-person contact is critical to creating a meaningful dialogue with those we meet in our personal and professional lives. The digital age provides a wealth of opportunity to gain knowledge never available before, but it also has curtailed much of the “conversation” that used to occur in business and in our daily lives. At K&A, we believe that bringing the conversation back into the equation is an important step toward continued societal advancement and understanding.

In-Person Media Tours Generate Brand Traction by bringing a “brand contact experience” right to the media’s front door. This is one of the most effective ways to gain media understanding of a product or service and to achieve quality and comprehensive earned media coverage. At Kleber & Associates (K&A), our nationwide media tour program delivers our clients to the conference rooms and offices of the major trade, business and consumer media nationwide. These on-site media visits by K&A staff create the dialogue with the media that continues to be some of our clients’ most rewarding marketing investments.

In 2008, K&A Media Tours have focused on the latest industry trends as well as presenting some of hottest products in the residential and commercial building channel to new and long-time media contacts. The result has been directly-attributable enhanced brand awareness with the media that has generated extensive earned media coverage for the products and services K&A represents.

A June visit with the leading-edge business-to-business media giant Hanley Wood, at their corporate offices in Washington DC, provided for relationship building and resulted in earned media coverage. The K&A PR Team planned and delivered a well-received editorial roundtable with several Hanley Wood editors, which showcased each of our clients in detail including an actual show and tell of client’s products for the attending media. The response to K&A’s presentation was overwhelmingly positive as you can see by clicking HERE to view an impressive blog posted by one of the Hanley Wood editors. The K&A Media Tour was also mentioned in Remodeling Magazine’s Business Update E-newsletter! In all, nine publications and six editors were represented including those from Building Products, Coastal Contractor, Custom Home, ebuild, EcoHome, El Nuevo Contractor, ProSales, Remodeling and Tools of the Trade.

 

What’s up next for the K&A Media Tour Team?

The K&A Team is excited to hit the pavement again in the 3rd and 4th quarters. In August, K&A will be gearing up for a meeting with television producers from Scripps Networks including the DIY Network regarding up-to-the-minute industry movements and upcoming product placement opportunities.  In September, we will hit the Big Apple again for our twice annual visit with some of the most influential business, trade and consumer media in the world.

“Kleber IQ: Think Global, Act Local” Housing Market Update
Committed to providing information that you can use, K&A regularly develops white papers on market trends, demographic and attitudinal groups, and specific market segments. Our just released white paper titled, “Kleber IQ: Think Global, Act Local” covers a host of market data and marketing strategies that can be employed in this challenging economic environment. Complimentary copies are available by contacting K&A at bizdevelopment@kleberandassociates.com.

Want to know more?

For exclusive coverage of home related news or housing and marketing trends check out www.kleberandassociates.com or Steve Kleber’s blog at www.kleber-marketing. To sign up for the complimentary K&A Marketing Info You Can Use e-Newsletter email bizdevelopment@kleberandassociates.com.

   

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