Making News

(October 2008)

News Snapshot!

Kleber & Associates on the Move

 

Kleber & Associates’ steadfast commitment to the exploration of consumer behavior and to the forward movement of the home and building industries has led the team to participate as both a vital contributor to noted industry publications and a prominent force at key trade events each year Check out what K&A has been up to most recently.

Speaking Up

Steve Kleber, president of Kleber & Associates, has defined his unwavering passion for the home and building channel by regularly speaking at top industry tradeshows. This year he was honored to speak at the 2008 Remodeling Show in Baltimore. There he delivered a powerful presentation on “Marketing to Generation Green.” Steve discussed how understanding the DNA makeup of Generation Green and the marketing strategies that motivate this dynamic attitudinal group can lead to brand success. Send an email to bizdevelopment@kleberandassociates.com to receive a copy of the presentation.

Steve was also honored to speak at the West Coast Green Show in San Jose. He hosted an educational roundtable discussion highlighting the best ways to market in an industry being lead by green design and sustainability.  Be sure to catch Steve at his next presentation at the upcoming Green Business Works Expo (Southeast Green Show) on October 8th. There he will be leading a discussion on eco-friendly marketing and reaching key target demographics.

Making Connections in a Digital World

As communication faces increasingly fragmented audiences, the K&A team believes that creating forums for face-to-face dialogue is vital; both as a society in general and in our work for our clients within the editorial community. To that end, we recently embarked on a road trip to visit to the Hanley Wood, LLC corporate offices in Washington D.C. The PR Team planned and delivered a well-received editorial roundtable with several Hanley Wood editors. The response to the presentation was overwhelmingly positive as you can see by clicking HERE to view an impressive blog posted by one of the Hanley Wood editors. The K&A Media Tour was also mentioned in Remodeling Magazine’s Business Update E-newsletter. Next on the K&A Media Tour agenda is a visit to the world’s largest media center, New York City, to meet with the top publications, show off our client’s latest innovations, and discuss trends with leading editors. Stay turned for a detailed report later this month.

K&A Research Developments-Know your audience!

Missing Males

K&A has turned its focus to an exploration of marketing oppotunities aimed atreaching the influenital male population with the introduction of our latest white paper. As many marketers have beenreaching out specifically towards women audiences, men in turn, are beginning to get lost in the shuffle-being neglected andreflected negatively in marketing campaigns. Our research reveals what motivates this demographic as well as innovative ways to reach them and garnish resulting sales. For more information or to request an advance copy, email bizdevelopment@kleberandassociates.com or call 770.518.1000.

Want More?

Contact Steven Kleber at sk@kleberandassociates.com to receive a FREE copy of any of K&A's white papers, or to arrange a presentation of this valuable information for your marketing team.

 

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