Media Room

Making News

(Oct. 30, 2007)

KLEBER & ASSOCIATES’ CLIENT ROSTER CONTINUES
TO GROW, DESPITE THE CURRENT STATE OF
THE HOUSING MARKET
Grand Hall and Nichiha Select K&A as Agency of Record

Grand Hall, an international innovator and supplier of residential and commercial gas appliances, has chosen Kleber & Associates (K&A) as its marketing and communications partner. K&A will head up the brand development and marketing for the introduction of Eternal®, a premier hybrid water heating system.

K&A also announces its appointment as agency of record for Nichiha USA, a leader in fiber cement technology. The agency will lead the brand development and public relations efforts for the company’s new line of fiber cement building products for the Southeast market.

“We are extremely pleased to welcome Grand Hall and Nichiha into the K&A family,” comments Steve Kleber, president of Kleber & Associates. “With our solid integrated marketing programs and our Brand Navigator® process, K&A is in a position to create strong brand evangelists in conjunction with these products.”

Eternal is engineered to out-perform all other water heaters in the market place. Eternal’s counter-flow water heating technology provides an 86 percent thermal efficiency rating without the temperature fluctuations common with tankless water heating systems. It is one of the cleanest burning gas appliances on the market and is designed with multi-stage safety features to prevent scalding.

Nichiha manufactures high quality fiber cement products that fit the needs of owners, builders and architects of multifamily, commercial and residential properties. With over 10 different patterns and 35 unique color options, Nichiha fiber cement products offer a wide range of design options.

Grand Hall, based in Taiwan and Nichiha USA, a joint venture of the Nichiha Corporation of Japan and the Sumitomo Corporations of Japan and North America, are both shifting marketing and investment dollars into the U.S. market. With its manufacturing facility expansion into Macon, Ga., in 2007, Nichiha made the largest investment of any company to that city this year.

“Trade reports imply that we’re entering a time in the industry where manufacturers of home and building products are caught in a slump, thereby negatively impacting the amount of marketing dollars spent,” says Steve Kleber. “We are extremely pleased to counter this market analysis with our continued success. It’s our belief that our specialization has been the key to our longtime achievements and for the increased sales and market share for our Client partners.”

Kleber & Associates is an Atlanta-based integrated marketing agency that specializes in brand development for clients in the home and building channel. An independent agency with a 20-year history of measurable results, K&A has a set of core principles that hinges on valued relationships with its clients worldwide.

For more than 30 years, Grand Hall has remained a worldwide leading innovator and supplier of residential and commercial gas appliances and components. Headquartered in Taipei, Taiwan with U.S. offices in Dallas, Texas, Grand Hall is an OEM manufacturer of gas grills for national premium brands. Reflecting its innovative approach to product development, Grand Hall is now expanding its product offerings to include Eternal® a completely new patented hybrid water heating system that provides a superior performance solution to the shortcomings of tank and tankless systems. For information on Eternal call Tim Merritt at 1.877.934.7455 or 281.974.1217, or email tim@grandhall.com.

In 1998, Nichiha U.S.A., Inc., was established in Norcross, Ga., as a joint venture of the Nichiha Corporation of Japan and the Sumitomo Corporations of Japan and North America. Nichiha, an international leader in fiber cement technology for more than 30 years, markets distinct patterns of fiber cement siding products in the U.S. For more information on Nichiha visit www.nichiha.com or call 866.424.4421.

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