Making News

(Jan. 23, 2007)

GERBER ENLISTS KLEBER & ASSOCIATES AS
NEW MARKETING AGENCY

 

ATLANTA (January 2008) – Gerber, the preeminent manufacturer of superior vitreous china plumbing fixtures, faucets, fittings and bathroom suites, announces the selection of Kleber & Associates (K&A) as its new integrated communications partner.

“Gerber is a well-known, innovative leader within the plumbing industry,” says Steven Kleber, president and founder of K&A. “We are thrilled to be heading up the company’s brand development and integrated marketing initiatives as Gerber is a welcome addition to our client roster.”

Gerber is dedicated to professional performance and sustainable living demonstrated by the company’s unwavering commitment to developing the most eco-friendly and functional products for the residential, commercial and hospitality construction markets. This year, Gerber is launching several new products including the new Logan Square™ (vitreous china) Suite and the Toilet Pak, a comprehensive package containing all parts needed for easy installation: tank, bowl, toilet seat, wax ring and flange bolts. Furthermore, the company is enhancing its Ultra Flush toilet collection to exceed the EPA’s WaterSense criteria for water-conserving toilets by offering just 1.1 gallons per flush (gpf).

Gerber is also showcasing its dedication to the environment with numerous charitable product donations such as the recent Save the Water Race in Orme, Tenn. - a small town literally running out of water and needing the help and support of industry leaders to move to recovery.

“K&A has the extensive experience and market knowledge essential in a communications partner,” comments Kevin McJoynt, director of marketing for Gerber. “Its multi-faceted, unique marketing approach is key to the success of Gerber’s latest product launches and new marketing and sales strategies and tactics.”

 

For more information about K&A visit www.kleberandassociates.com or call 770.518.1000. For more information about Gerber visit www.gerberonline.com or call 630.754.0278.

 

About Kleber & Associates

Kleber & Associates is an Atlanta-based integrated marketing agency specializing in brand development for clients in the home and building marketplace. An independent agency with over 20 years of measurable results, K&A has a set of core principles that hinges on valued relationships with its clients worldwide.

About Gerber

Gerber Plumbing Fixtures LLC is a leading manufacturer of vitreous china plumbing fixtures, faucets, fittings and bathroom suites for the residential, commercial and hospitality construction markets. Gerber products are sold exclusively to the plumbing professional and are supported with Gerber’s exclusive “Best-in-Class” customer service. The company is committed to sustaining the environment through resource conservation and building best practices, is a member of the U.S. Green Building Council and a partner in the U.S. EPA WaterSense Program.

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