Making News

(Mar. 12, 2008)

Homeowners Go Eco-Chic

 

The recent cultural phenomenon on how to be environmentally-conscious has quickly become mainstream with continuous mass media coverage, presidential political campaigns, the introduction of hybrid SUVs, and new certifications for “green” buildings and materials. Many consumers are now finding numerous ways to live their newly-found or existing eco-friendly lifestyles. 

Once perceived only for granola and the paper bag way of life, the new paradigm shift has created an extensive demand for eco-inspired, yet fashionable and stylish products for the home.  Many companies are taking note of this new attitude and adopting it into their manufacturing processes and existing product lines. 

Green is sprouting up all over

In the housing industry, one of the first “green” trends that significantly created industry buzz was bamboo hardwood flooring.  The species of bamboo most commonly used for flooring is known as "Moso.” Bamboo gained a reputation for green as the grass is a highly renewable source which reaches maturity levels quickly. The U.S. Green Building Council (USGBC) also offers LEED points for the use of bamboo in flooring.  

In addition to the bamboo craze, reclaimed wood flooring has made a noteworthy footprint in the market as well.  Reclaimed flooring companies like Mountain Lumber collect wood from dilapidated bridges, mills, warehouses, buildings and other structures.  The reused timber provides added advantages of durability, hardness, density, and stability as seen in traditional hardwood floors.

Natural elements bring warmth to the kitchen

Continuing with the trend of bringing the outdoors into the home is the prevalent use of wood for countertop surfaces. Countertop manufacturers such as Craft-Art Wood Countertops incorporate various species of wood like bamboo and antique heart pine to create a lasting surface for the kitchen, bathroom and other areas of the home. 

Environmentally-friendly moves in

Understanding the value and preservation of the Earth’s water supply is one of the fastest growing environmental concerns worldwide. Biophila, literally the “love of living things,” relates to the eco-trend of today. Embracing the movement are faucet manufacturers that are finding ways to conserve water while still creating stunning showerheads and faucets designed to resemble nature.  Examples like these can be seen in many of the premium product lines. One such company is KWC America with its introduction of the HANSAMOTION bathroom faucet which creates a braided stream of water flowing like a river into the sink below. 

In addition to water conservation efforts, many plumbing manufacturers have introduced high-efficiency toilets.  Gerber Plumbing Fixtures recently introduced its new line of Ultra-low dual flush toilets, using as little as one gallon of water per flush.  Other revolutionary companies are introducing residential grey water systems that will treat and recycle waste water from showers, toilets, sinks and laundry facilities to be re-used in the home or for lawn maintenance.   

Additional options to create a healthier home

Homeowners are becoming increasingly aware of other eco-conscious products like low- or no-VOC interior and exterior paint products.  Typical wall paints are stocked with volatile organic compounds that can leak harmful gases into your home after application.  This can be especially dangerous to those with allergies or asthma. 

Companies such as Metallo Arts are manufacturing highly custom, handcrafted, range hoods which allow for better venting over the stove. This further keeps harmful gases and smoke out of the home thus improving the overall air quality.  

Reverting back to the outdoor arena, many eco-friendly alternatives are available for consumers to increase the curb-appeal of their homes. Concrete roof tiles, a long-time staple for European and Californian roofs, have recently become increasingly popular in the Southeast. MonierLifetile, who offers a greater thermal barrier to protect your home year-round, can save homeowners up to 22 percent on their energy bill while remaining aesthetically pleasing. 

Green is the future of the housing industryAs the building industry evolves further into the green realm, many of the product lines mentioned will no longer be perceived as trends, but will develop into staples for the housing industry.  Homeowners can expect to see these options in new housing developments or when they choose to remodel the home.  Environmentally-sound consumers are a mainstay, and the housing industry is adjusting and growing with the demand making products that are not only efficient, but that look great. 

To find out more about the greening of the home check out K&A’s ‘green’ blogs.

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