Making News

(Jan. 28, 2008)

THE TIMES, THEY ARE A CHANGIN'

By Melanie Strachan and Nikki Harmon

 

In today’s fast-paced corporate environment, if you are standing still, chances are good you are actually falling behind. Change is the only true constant and if you are unprepared or unwilling to adapt, you may quickly find yourself being run over. Typically described as scary and uncomfortable, change often revitalizes your company and can even be fun! If you’re still resistant to the idea, try employing some of our tips below.

Seek out new opportunities

As Warren Buffett said, “In the business world, the rearview mirror is always clearer than the windshield.” In today’s technologically-driven universe, it’s imperative to maintain a keen awareness of what’s going on around you. In the fields of marketing and public relations, we are continually being introduced to new media outlets and innovative technologies like RSS feeds, podcasts and social networking sites. Capitalize on the opportunity to become knowledgeable about new forms of media and innovative marketing techniques, as they are imperative to your business’s future. Gone are the days of traditional Public Relations tactics and print and television advertisements, Internet advertising, article marketing, blogs, and video streaming are today’s essential marketing tools and will be increasingly pertinent to the success of your brand.  

Become a thought-leader

Now that you’re aware of the new technologies and media that can be used in your strategic marketing efforts, employ a team to implement them. By taking advantage of this opportunity, your company will gain a much broader reach and a more complete brand identity.  It is a challenge to stay at the forefront of any industry, but will be well worth the effort to be considered the risk taking, pioneering thought leader.

Stand apart from the competition

Companies that are able to elevate themselves beyond the competition are the success stories. Content employees equates to overall business achievements.  Employ company-wide leadership programs and learning workshops. Creating a working environment that embraces new ideas and business concepts will empower employees. Those organizations that consistently execute new company initiatives will  most often become the top industry leaders.  

Look for ways to improve

It’s a new year, and it’s time to begin paying attention to the world around you. Step out of your comfort zone and adapt and implement new ideas. Take control of your business future. Take notice of emergent trends, new and innovative technologies and world news. Regularly assess your company. For those areas of your business that may be struggling, incorporate new strategies. Change is inevitable. In life and in business, we need to make room for progress, learn from our mistakes, and then celebrate the success that comes from the process.  

Want more information on how to make change an easier process? Contact Steve Kleber at sk@kleberandassociates.com or call 770.518.1000.

 << Newer                                                                                                                                     Older >>