Revealing Research

You have a great product and want to launch a new campaign, but casting a wide net may not yield the kind of results you might expect. We understand the importance of insight into the marketplace and the customer. We also realize the complexities of messaging and the importance to pre-testing a campaign to be sure it is right.  Whether primary or secondary, quantitative or qualitative, market research mitigates risk and improves the metrics for success.

Think Global, Act Local: What's Your Kleber IQ?
The housing market's current state of affairs is of grave concern. Virtually everyone is touched by this unfortunate and far-reaching development. Perhaps feeling the biggest pinch are those most directly affected by the housing market such as builders, remodelers, mortgage lenders and home product manufacturers. Our study uncovers the hidden jewels among the seemingly bleak economy by exploring areas such as job availability, income, housing and remodeling starts, and more. Click here to download your free copy of this research.

Emerging Homeowner white paper
Our white paper reveals a new generation of homeowners that are beginning to change the ways homes are designed, built and improved. As marketers begin to realize the power of this new generation, it will be critical for them to gain knowledge on their attitudes, behaviors and lifestyles. This study arms marketers with these insights, leading them to the development of successful relationships with this important generation of homeowners. Click here to download your free copy of this research.

Outdoor Living white paper
Outdoor living is no longer a niche market—it is a multi-billion dollar industry that shows no signs of slowing down. Our white paper provides valuable insights for companies looking to increase their market share in the outdoor living products and services channel.

CPO: Chief Purchasing Officer white paper

It’s no secret that consumer focused companies are re-aligning their attention to female markets. An increasing number of women control the family purse strings; major household purchase decisions are made by women, or, if married, with their spouse or significant other. Who are these women? And what do they look like as consumers? How do they go about making purchasing decisions? We call these economic influencers the family “Chief Purchasing Officer” or CPO. Click here to download your free copy of this research.

Check out what our focus groups had to say.

Click here to receive a free copy of any of these white papers or to find out more about our current research.